About the Author
Chetna Krishna Becker is a writer and digital storyteller, with an interdisciplinary education in Bionics engineering, science communication and international marketing across India, Germany and the UK.
She was awarded as the 'PR Rising Star' by World Communications Forum Association (WCFA) at the Davos Summit in Switzerland in 2025, and is part of the WCFA Speaker Bureau.
She is the author of the blog Little Things That Matter, which explores her experiences as a global citizen, specially where science and social science meet. Chetna also has to her credit many articles and a podcast published for Deutsche Welle, Germany's international broadcaster. She was featured in the German newspaper Rheinische Post and her other works can be seen on Symmetry and Medium. She is based near Geneva, Switzerland.
Professional Work
Chetna leads marketing and communications efforts at ADVANTICS, particularly in the renewable energy transformation sector. ADVANTICS delivers compact, high-efficiency solutions for critical and demanding applications from EV charging, powering data centres, microgrids to marine and government sectors, enabling the next-generation of energy infrastructure.
ADVANTICS was founded in 2017 by CERN alumni and is an active member in industry initiatives such as the CharIN Testivals, promoting interoperability and advancing fast-charging standards essential for sustainable mobility.
Chetna served as the Communications Officer at the European Laboratory for Particle Physics (French: Counseil européenne pour la recherche nucléaire), known as CERN, that operates the largest particle physics laboratory in the world, and home to the Large Hadron Collider.
She has supported editorial content production and digital communications as part of CERN's Education, Communications and Outreach (ECO) group and facilitated campaigns in collaboration with various departments across CERN, notably engineering, experiments, alumni, environment, safety and HR, and institutions beyond CERN, such as Fermilab and Sanford Underground Research Facility in the US, European institutions as part of the European Particle Physics Communications Network (EPPCN), and with the International Union of Pure and Applied Physics (IUPAP) and India. She also co-chaired the LHC Outreach Group (LOG) and CERN editorial meetings.
Her articles for CERN's website can be found here: home.cern/authors/chetna-krishna
Chetna loves bringing stories to life with a touch of creativity and freshness:
CERN highlights in 2024 celebrating 70 years
CERN in 2023: journey from high above to far below
CERN Scientists Answer Questions on Dark Matter
Chetna Krishna joined Deutsche Welle in February 2020 for an internship in science journalism
Deutsche Welle, Germany's public international broadcaster has its two main headquarters in Berlin and Bonn. It exists in 30 languages making it one of the largest broadcasters in Europe alongside other international broadcasters such as ZDF and BBC.
Chetna Krishna joined Deutsche Welle for a few months covering news for Asia and Environment department as a journalism intern. She did a few voice-overs for TV Programs (called TV Magazine in German) Eco India and Manthan, broadcasted on India's oldest TV Channel, Doorsharshan or commonly known as DD National.
She has also written the script and recorded for Living Planet, a prize-winning, weekly radio show magazine telling environment stories from around the world.
Her work includes:
Can the pandemic help us to embrace refurbished electronics?
Tough times ahead for climate protesters during corona pandemic (also translated in German)
Making Leather from Mexican Cacti (also translated in German)
Coronavirus: How refugee camps and slums are dealing with hygiene
Surface ozone increase threatens global food crops (also written in Hindi here)
Living Planet Radio: Smog threatens food production
Chetna also helped the social media team of DW Environment, mainly their Facebook and Instagram.